Also, we sort of took over Comi-Con:
We sort of took over Comi Con.
TrueBlue
In a saturated airline rewards market, JetBlue wanted to develop the first-ever campaign solely for its TrueBlue program. But how do you stand out when basically all loyalty programs offer the same benefits? Our solve: TrueBlue is the only program made for people, not the airlines. To communicate this, we highlighted fun little truths all people know to be true.