@alexaillustrates
Jera Bean
Emily Lynn Design
Carefree
Carefree came to us asking for a complete brand refresh to coincide with launch of its latest liners, Acti-Fresh. This was a fun challenge. A product I’ve never — and will never — use. I asked a lot of questions to the women on our team. It was awkward for like a minute, but then we got to work. Our campaign ended up prevailing. Carefree’s new liner hustles as hard as the women wearing it. We teamed up with incredible female artists around the world to create the campaign.