2025 Results:
+11 pp lift AI leadership momentum (goal: +2 pp)
+12 pp lift brand consideration (goal: +2 pp)
+10 pp lift association between MLB and AI (goal: +2 pp)
+12 pp lift brand consideration (goal: +2 pp)
+10 pp lift association between MLB and AI (goal: +2 pp)
2024 Campaign
Google Cloud AI helps give baseball fans the stats they want. And the ones they never knew they needed.
In 2024, this won Best-Performing Campaign at Google.