Google AI + MLB 2025

What if AI could prove the unprovable? We partnered with Major League Baseball to test 150 years of superstitions and finally answer the question fans have always wondered: do superstitions actually work?

Results:

+11 pp lift AI leadership momentum (goal: +2 pp)
+12 pp lift brand consideration (goal: +2 pp)
+10 pp lift association between MLB and AI (goal: +2 pp)

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