General Motors

General Motors' corporate advertising needed a makeover. My partner and I were challenged to spruce it up - make it less boring and less stocky. Create, you know, real concepts. Our clients were thrilled with the result. So thrilled that they turned these simple program ads into national ads.

GM THANKS

Once a year, General Motors gets the first two pages of the Adcraft Magazine to thank the creative advertising community in Detroit. They call on us to craft the message. So, really, we're thanking ourselves.

Illustrator: Neil Tasker

The following was at the D Show - Detroit's advertising awards show. We built the concoction seen here from a Chevy engine. When illuminated, it projects the iconic "D" award that creatives receive that night. Also, this setup was recreated in the lobby at the actual show.

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